Ad Campaign

How do you keep a 20-week ad campaign feeling fresh without losing the power of repetition? I designed this multi-channel CD promotion for the Milwaukee Journal and online platforms to solve that challenge through structured flexibility. By establishing a rock-solid, brand-compliant layout, I created a consistent visual anchor that viewers recognized instantly each week. I then injected life into the campaign by rotating in fresh, inviting, and playful focal images designed to break through the media noise. This strategic balance allowed me to fulfill all strict financial disclosure requirements while maintaining an approachable, energetic aesthetic. The market responded overwhelmingly—resulting in an influx of new account openings and highly positive feedback regarding the campaign's creative direction.